Anna currently serves as the Vice President of Marketing and Innovation for the Texas Restaurant Association.
At TRA, Anna leads the evolution of the Association’s sponsorship and marketing strategies, focusing on membership and partner products to improve member value and Association revenue. She also steers the strategic plan and helps to guide the board and staff to ask big questions and come up with new solutions. Additionally, she is driven to bring more restaurant technology to the state of Texas with unique partnerships and innovative programming. Her passion for food and restaurants runs deep.
Previously, Anna was the Head of Innovation and Entrepreneurial Services at the National Restaurant Association. She served to connect restaurant operator members of the Association with new technology, operations and marketing concepts. This included directing the Association’s new innovation outreach programs and building relationships with high tech, finance and payment companies, startups, venture capitalists, and curious restaurateurs. Her projects included the Restaurant Innovation Summit, Startup Alley, and the Silicon Valley Tech Tour.
Anna is a frequent speaker on innovation and disruption in the restaurant space, including tech trends, mobile payment, food delivery, tableside tablets, BOH inventory and staff management platforms, food+tech startups, and online reservations.
Previous to her career in associations, Anna was the web and social media editor for J-Lab, a nonprofit journalism research center and startup incubator.
Anna serves on the advisory board for SXSW Interactive and a few stealth startups. She is active in the user experience and food+tech communities and was a volunteer sous chef at Miriam’s Kitchen, a nonprofit working to end homelessness in Washington, D.C.
She has a master of arts in journalism from American University and a bachelor of arts in mass communication from Texas State University.
Anna is a native Texan and enjoys live music, restaurants (obviously), and seeing movies with her husband who understands the importance of getting to the theatre early.